<h1 id="8e750990-afc1-48a1-8794-b6d9d02bd555" data-toc-id="8e750990-afc1-48a1-8794-b6d9d02bd555">Enhanced Positioning Formula Examples</h1><h2 id="cfe9576c-36dc-417d-aa75-fc3744889349" data-toc-id="cfe9576c-36dc-417d-aa75-fc3744889349">The Positioning Formula Reminder:</h2><p>"I help [SPECIFIC TYPE OF COMPANY] achieve [SPECIFIC OUTCOME] by [YOUR UNIQUE APPROACH] so they can [BUSINESS IMPACT]"</p><h2 id="0cc4ac91-2be5-4a80-b4df-063f5bb553c3" data-toc-id="0cc4ac91-2be5-4a80-b4df-063f5bb553c3">Expanded Industry Transformation Examples:</h2><h3 id="feaf930c-f3e5-46e9-ad15-0b5ac3dd089b" data-toc-id="feaf930c-f3e5-46e9-ad15-0b5ac3dd089b">Technology Sector</h3><p><strong>Generic:</strong> "Experienced IT Director with 20 years in technology" <strong>Positioned:</strong> "I help scaling tech companies eliminate the security vulnerabilities that destroy customer trust and regulatory compliance, using battle-tested frameworks from 15 years of preventing cyber disasters, so they can grow without the constant fear of data breaches killing their business."</p><h3 id="9e322651-6149-4caa-9fa4-670509416b77" data-toc-id="9e322651-6149-4caa-9fa4-670509416b77">Healthcare/Pharmaceutical</h3><p><strong>Generic:</strong> "Healthcare Administrator with extensive experience" <strong>Positioned:</strong> "I help medical device companies navigate FDA approval bottlenecks that delay product launches by 18+ months, using insider knowledge from 20 years of successful regulatory submissions, so they can get life-saving innovations to market faster and capture first-mover advantage."</p><h3 id="5ca92426-0241-4c08-9ac5-89f1ed5910d1" data-toc-id="5ca92426-0241-4c08-9ac5-89f1ed5910d1">Retail/Consumer Goods</h3><p><strong>Generic:</strong> "Retail Operations Manager with strong leadership background" <strong>Positioned:</strong> "I help traditional retailers survive the e-commerce disruption that's killing 25% of high street businesses, by implementing omnichannel strategies that actually work, so they can compete with Amazon without losing their soul or profitability."</p><h3 id="48b19429-25c3-4466-825c-b5e4418703e1" data-toc-id="48b19429-25c3-4466-825c-b5e4418703e1">Construction/Engineering</h3><p><strong>Generic:</strong> "Project Manager with construction industry experience" <strong>Positioned:</strong> "I help construction companies stop the cost overruns and delays that turn profitable projects into financial disasters, using risk management systems proven on £500M+ projects, so they can bid aggressively while protecting their margins."</p><h3 id="82f46465-4f04-44f8-aa6c-d86089a13c26" data-toc-id="82f46465-4f04-44f8-aa6c-d86089a13c26">Professional Services</h3><p><strong>Generic:</strong> "Former Law Firm Partner with business development skills" <strong>Positioned:</strong> "I help mid-size law firms break through the £5M revenue ceiling that traps most practices, by transforming senior lawyers into business developers who actually enjoy client development, so they can scale without compromising quality or culture."</p><h3 id="919712d9-dcca-4dfe-9649-1875689e4a05" data-toc-id="919712d9-dcca-4dfe-9649-1875689e4a05">Energy/Utilities</h3><p><strong>Generic:</strong> "Energy sector executive with regulatory knowledge" <strong>Positioned:</strong> "I help renewable energy companies navigate the planning permission maze that kills 60% of projects before construction, using relationships and strategies developed through 25 years in local government, so they can get projects approved in 18 months instead of 5 years."</p><h3 id="89d5c97a-8007-4c52-b360-6ba1436dce6b" data-toc-id="89d5c97a-8007-4c52-b360-6ba1436dce6b">Education/Training</h3><p><strong>Generic:</strong> "Former University Administrator" <strong>Positioned:</strong> "I help private training companies avoid the compliance disasters that shut down 30% of education providers, by implementing quality assurance systems that satisfy Ofsted while actually improving student outcomes, so they can scale without regulatory nightmares."</p><h2 id="920996cb-3278-4556-b742-a50823fe898a" data-toc-id="920996cb-3278-4556-b742-a50823fe898a">Before &amp; After Positioning Transformations:</h2><h3 id="af2d0153-56b8-4c54-893e-4a03c06b1995" data-toc-id="af2d0153-56b8-4c54-893e-4a03c06b1995">Case Study: Margaret (Former Bank Manager)</h3><p><strong>Before:</strong> "Experienced banking professional with strong customer service skills and 18 years in financial services. Proven track record in team management and regulatory compliance."</p><p><strong>After:</strong> "I help community banks compete with fintech startups without losing the personal relationships that built their business, by implementing digital banking solutions that enhance rather than replace human connection, so they can attract younger customers while keeping their existing base loyal."</p><p><strong>Result:</strong> Went from £0 to £85K in consulting revenue within 8 months.</p><h3 id="1e49b337-b7b2-4a7b-a585-6b3b3aad7d1d" data-toc-id="1e49b337-b7b2-4a7b-a585-6b3b3aad7d1d">Case Study: David (Former Supply Chain Director)</h3><p><strong>Before:</strong> "Senior supply chain executive with global experience in logistics optimization and vendor management across multiple industries."</p><p><strong>After:</strong> "I help manufacturers eliminate the supply chain disruptions that cost UK businesses £108 billion annually, using crisis-tested contingency planning developed through surviving three major global disruptions, so they can guarantee delivery promises even when the world goes sideways."</p><p><strong>Result:</strong> Landed first £25K project within 6 weeks, now earning £150K+ annually.</p><h3 id="8c9d0ba3-cddc-4336-8261-1bfde297e759" data-toc-id="8c9d0ba3-cddc-4336-8261-1bfde297e759">Case Study: Rebecca (Former NHS Trust Manager)</h3><p><strong>Before:</strong> "Healthcare management professional with expertise in operational efficiency and change management in complex organizations."</p><p><strong>After:</strong> "I help private healthcare providers eliminate the patient experience failures that generate 80% of complaints and litigation, using quality improvement methodologies proven in high-pressure NHS environments, so they can deliver premium care that justifies premium pricing."</p><p><strong>Result:</strong> Built waiting list of clients, charging £3,500/day for healthcare transformation projects.</p><h2 id="bb09e3ce-844c-4d85-86f5-39fa3591d9a9" data-toc-id="bb09e3ce-844c-4d85-86f5-39fa3591d9a9">Common Positioning Mistakes That Kill Consulting Businesses:</h2><h3 id="23d8d856-d46d-46ca-a04e-ee8e47aac163" data-toc-id="23d8d856-d46d-46ca-a04e-ee8e47aac163">Mistake #1: The Kitchen Sink Approach</h3><p><strong>What it looks like:</strong> "I help businesses with strategy, operations, HR, finance, marketing, and digital transformation..." <strong>Why it fails:</strong> No one believes you're truly expert at everything. Clients want specialists, not generalists. <strong>Fix:</strong> Pick ONE core problem you solve better than anyone else.</p><h3 id="41d57062-4235-4b80-9536-13e6cd9a4cf9" data-toc-id="41d57062-4235-4b80-9536-13e6cd9a4cf9">Mistake #2: The Vague Value Proposition</h3><p><strong>What it looks like:</strong> "I help companies improve performance and achieve better results..." <strong>Why it fails:</strong> "Better results" could mean anything. Gives clients no reason to choose you. <strong>Fix:</strong> Specify exactly what outcome you deliver and how you measure it.</p><h3 id="039759a6-30a8-4a00-9dd4-31676d9caaef" data-toc-id="039759a6-30a8-4a00-9dd4-31676d9caaef">Mistake #3: The Academic Positioning</h3><p><strong>What it looks like:</strong> "I provide strategic consulting services leveraging best-practice methodologies..." <strong>Why it fails:</strong> Sounds like every other consultant. No emotional connection or urgency. <strong>Fix:</strong> Focus on the pain you eliminate, not the process you follow.</p><h3 id="af9128a1-1f7c-4857-8f0f-0bf6cdf2cfc7" data-toc-id="af9128a1-1f7c-4857-8f0f-0bf6cdf2cfc7">Mistake #4: The Credential Confusion</h3><p><strong>What it looks like:</strong> "MBA from Oxford, 25 years at Fortune 500 companies, certified in Six Sigma..." <strong>Why it fails:</strong> Clients don't buy credentials, they buy results. Your CV isn't your positioning. <strong>Fix:</strong> Lead with the problem you solve, credentials come later.</p><h3 id="5986b5ea-73b3-4a0e-924f-34e27b37fc58" data-toc-id="5986b5ea-73b3-4a0e-924f-34e27b37fc58">Mistake #5: The Industry Limiting Belief</h3><p><strong>What it looks like:</strong> "I only work with companies in the pharmaceutical sector because that's my background..." <strong>Why it fails:</strong> Artificially limits your market when business problems often transcend industries. <strong>Fix:</strong> Position around the problem you solve, not the industry you came from.</p><h3 id="b70f55c5-8df8-4ba5-a0cd-07b51fb6c440" data-toc-id="b70f55c5-8df8-4ba5-a0cd-07b51fb6c440">Mistake #6: The Feature-Focused Trap</h3><p><strong>What it looks like:</strong> "I provide workshops, training, and coaching services..." <strong>Why it fails:</strong> Describes what you do, not why they should care. Features don't create urgency. <strong>Fix:</strong> Start with the problem, the solution is your unique approach to solving it.</p><h3 id="a139f4c3-6c2e-4b47-984a-1e48dbc57309" data-toc-id="a139f4c3-6c2e-4b47-984a-1e48dbc57309">Mistake #7: The Weak Stakes Error</h3><p><strong>What it looks like:</strong> "I help companies be more efficient..." <strong>Why it fails:</strong> Being "more efficient" isn't urgent enough to hire a consultant immediately. <strong>Fix:</strong> Quantify the cost of inaction and the value of solving the problem now.</p><h2 id="9e0739a5-affe-4c60-897d-78c6cb292a56" data-toc-id="9e0739a5-affe-4c60-897d-78c6cb292a56">The Positioning Reality Check:</h2><h3 id="9a58a58b-768d-408e-be9b-21e4f3f71595" data-toc-id="9a58a58b-768d-408e-be9b-21e4f3f71595">Does Your Positioning Pass These Tests?</h3><p><strong>The Urgency Test:</strong> Would someone lose sleep over the problem you solve? <strong>The Specificity Test:</strong> Could another consultant copy your positioning word-for-word? <strong>The Outcome Test:</strong> Is the result you promise measurable and valuable? <strong>The Credibility Test:</strong> Do you have evidence you can actually deliver this outcome? <strong>The Market Test:</strong> Are there enough companies with this problem to build a business?</p><h3 id="1db289d3-60be-4392-87a6-f94dd6751690" data-toc-id="1db289d3-60be-4392-87a6-f94dd6751690">Red Flags in Your Positioning:</h3><ul><li><p>Using words like "optimization," "transformation," or "enhancement" without specifics</p></li><li><p>Mentioning your industry experience before the problem you solve</p></li><li><p>Focusing on your process instead of their outcome</p></li><li><p>Making claims you can't prove with case studies</p></li><li><p>Appealing to everyone instead of someone specific</p></li></ul><h2 id="7c4b8b9c-1bf6-4263-9935-9bf4251b5fe8" data-toc-id="7c4b8b9c-1bf6-4263-9935-9bf4251b5fe8">Quick Positioning Formula Checklist:</h2><p>✅ <strong>Specific Target:</strong> Not "businesses" but "growing SaaS companies" or "family-owned manufacturers" ✅ <strong>Urgent Problem:</strong> Something that keeps them awake or costs them money daily ✅ <strong>Unique Approach:</strong> What you do differently based on your specific experience ✅ <strong>Measurable Impact:</strong> Revenue increase, cost reduction, time savings, risk elimination ✅ <strong>Emotional Hook:</strong> The fear of what happens if they don't solve this problem</p><p>Remember: Your positioning isn't about you—it's about them. It's not what you've done, it's what you can do for them. It's not your experience, it's their outcome.</p>

"Stop Sounding Like Every Other Consultant: The Positioning Formula That Transforms Generic Experience Into Premium Consulting Gold"

Enhanced Positioning Formula Examples

Expanded Industry Transformation Examples:

Before & After Positioning Transformations:

Case Study: Margaret (Former Bank Manager)

Case Study: David (Former Supply Chain Director)

Case Study: Rebecca (Former NHS Trust Manager)

Common Positioning Mistakes That Kill Consulting Businesses:

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Enhanced Positioning Formula Examples

Enhanced Positioning Formula Examples

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